Develop 3PL eFulfillment Strategy

Client Issue

Client was a successful 3PL serving traditional brick and mortar based markets, but felt there were significant opportunities to develop a strong eFulfillment offering for existing and new customers. While client had dipped toe into eFulfillment, it believed it needed to better understand the eFulfillment market and sub-segments and capabilities required to grow in the eCommerce/eFulfillment space.

Project Approach

  • Interviewed customers to understand needs and required capabilities by segment
    • Specialty retailers
    • Branded consumer goods manufacturers
    • Distributors
    • Direct-sales companies
    • Subscription-model eCommerce companies
    • Companies with oversized/non-conveyable products
  • Modeled potential market segments and potential attractiveness
  • Assessed existing client technology and likely required technology going forward
  • Developed high-level implementation plans (together with client initiative champions) to position for success

Client Results

Client is successfully growing its eFulfillment business.